AF Nation Social Page

Al Fakher Nation started as a creative side project, built and run by myself and a colleague. It was a space where we could experiment, push the brand visually, and speak directly to the community without filters. What began as a passion project quickly grew into a thriving page with over 7,000 organic followers — a testament to the strength of culture-first storytelling. Eventually, the project was paused as focus shifted to rising brand priorities, and the page was later absorbed into Al Fakher Arabia.

The brief
There was no official brief. This was built from the ground up as a playground for creative freedom, cultural relevance, and digital experimentation. The goal was to make shisha feel social, vibrant, and personal again — not just promotional.

Creative approach
We leaned into color, humor, and a community-first tone. The feed featured flavor mashups, music references, trending formats, and bold reels that celebrated the lifestyle around shisha — not just the product. Visuals were bright and dynamic, the tone was playful but confident, and the content always invited engagement. Every post had a reason to exist, whether it was entertainment, education, or inspiration.

My role
As co-creator and lead art director, I was responsible for the visual identity and creative strategy. I directed shoots, designed layouts, planned content calendars, and developed the overall voice and aesthetic of the page. I also helped guide the eventual transition of the platform into the main Al Fakher ecosystem.

The result
Al Fakher Nation proved that with the right energy and authenticity, even a side project can build real momentum. It became a foundation for how the brand could show up online — fun, bold, and culturally dialed in. The work we did here laid the creative groundwork for future brand platforms.