OK with OOKA

This global campaign launched during the winter and gifting season — but winter doesn't look the same everywhere. In some places, it's cozy nights by the fireplace. In others, it's barefoot sunsets and rooftop sessions. Our goal was to show how OOKA fits into all of it — indoors or outdoors, solo or social. This was about celebrating versatility, portability, and the ritual of gifting something memorable.

The brief
Position OOKA as the perfect gift for the season while highlighting how it fits into different winter lifestyles around the world. The focus was on versatility. Whether you're tucked inside avoiding the cold or enjoying warm evenings outdoors, OOKA goes where you go — without compromising the experience.

Creative approach
We built a modular campaign rooted in moments, not just seasons. The visuals were warm, textured, and cinematic, capturing both cozy indoor rituals and breezy outdoor gatherings. The tone was heartfelt and aspirational, with gifting at the center. We also emphasized the product’s sleek form and ease-of-use — ideal for both seasoned users and new gifters alike.

My role
As Senior Art Director, I led the creative development and execution across stills and motion. From moodboarding and location planning to shot design and color tone, I shaped the look and feel to match the emotional intent of the season. I also oversaw asset adaptation across global markets to ensure cultural relevance without losing creative cohesion.

The result
The campaign delivered strong seasonal engagement and positioned OOKA as both a desirable product and a meaningful gift. It reinforced the device’s lifestyle value while showcasing how effortlessly it fits into different moments, places, and climates — truly making it a gift for anyone, anywhere.