Pringles - Made For the Game

This campaign placed Pringles right in the middle of football culture. From last-minute goals to chaotic living room celebrations, it captured the unpredictable energy of watching a match with your crew. The message was simple. Pringles belongs on game day. Always.

The brief
Create a film that connects Pringles with football fans in a real and entertaining way. The goal was to show that Pringles is more than just a snack. It's part of the ritual, always present when the stakes are high and the vibes are loud.

Creative approach
The story took place during an over-the-top viewing session. We designed a living room that looked like it had seen one too many matches. Flags, clutter, broken remotes, and fans completely locked into the game. The lighting was rich and textured, shifting between warm pre-match calm and high-intensity action. Quick cuts and visual punchlines built tension and released it with the same rhythm as a real football match.

My role
As Senior Art Director, I shaped the overall look and tone of the film. I worked on set design, lighting direction, character styling, and product placement. Every element needed to feel authentic while keeping Pringles visually central without being forced. I also collaborated with the director and editor to maintain momentum and energy throughout the spot.

The result
The campaign struck a chord with fans. It felt familiar, funny, and full of energy. By the end, Pringles felt like part of the crew. The film helped solidify the brand's place in football culture and made "Made for the Game" feel like more than just a tagline.